Brevo Pricing 2026: Plans, Costs & Which Plan Is Best?
Brevo Pricing 2026 explained. Compare Free, Starter, Standard & Professional plans, features and costs to find the best Brevo plan for your business
Brevo Pricing 2026: Plans, Costs & Which Plan Is Best?
If you’re considering Brevo for email marketing, one of the first questions you’ll probably have is: How much does Brevo cost?
Brevo offers several pricing tiers, ranging from a completely free plan for beginners to advanced plans designed for larger marketing teams.
In this Brevo pricing guide, we’ll compare the plans, features and costs to help you understand which option fits your business.
Brevo Pricing at a Glance
|
Brevo Plan |
Starting Price |
Best For |
|---|---|---|
|
Free |
$0/month |
Beginners & testing Brevo |
|
Starter |
$9/month |
Individuals & small businesses |
|
Standard |
$18/month |
Growing businesses & automation |
|
Professional |
$499/month |
High-volume marketing teams |
|
Enterprise |
Custom pricing |
Large organizations |
Brevo Pricing Plan
Brevo Free Plan
- 300 email sends per day
- Up to 100,000 stored contacts
- Email campaigns
- SMS campaigns
- Drag-and-drop email editor
- Marketing automation for up to 2,000 contacts
- Brevo’s AI-powered assistant
- Email support
Brevo Starter
- No daily email sending limit
- From 5,000 emails/month
- Forms
- Web push notifications
- Global data feeds
- Conversion tracking
- Additional optional features and add-ons
Brevo Standard
- Marketing automation for unlimited contacts
- A/B testing
- AI send-time optimization
- Advanced reporting and analytics
- Web and event tracking
- 1 landing page
- Priority email support
- Higher web-push limits
Brevo Professional
- 10 user seats
- From 150,000 emails/month
- Up to 2 million stored contacts
- WhatsApp campaigns
- Mobile and web push
- AI product recommendations
- Contact scoring
- 10 landing pages
- Advanced ecommerce features
- Deliverability assistance
Brevo Enterprise
Custom Pricing
- Brevo also offers an Enterprise plan for organizations requiring a customized setup.
- Pricing isn’t fixed publicly because the package is configured according to the organization’s requirements
- Enterprise can provide greater flexibility around email volume, users, security, support and other business requirements.
Which Brevo Plan Is Best?
The right plan depends primarily on your email volume and the marketing features you need.
Choose Free if:
You’re new to email marketing, have a small audience or want to test Brevo before paying.
Choose Starter if:
You mainly need email campaigns and want to remove the 300-email daily sending restriction.
Choose Standard if:
You’re running email marketing seriously and need automation, A/B testing, advanced reporting and landing pages.
Choose Professional if:
Your company sends large email volumes and requires multichannel marketing, multiple users, AI features and more advanced analytics.
Choose Enterprise if:
You need customized limits, security, support or enterprise-level functionality.
Is Brevo Expensive?
Brevo’s entry pricing is relatively accessible.
You can start completely free, while the first paid plan begins at $9/month and Standard begins at $18/month.
One important thing to understand, however, is that the advertised prices are starting prices.
Your actual monthly cost can increase based on factors such as:
- Monthly email volume
- Number of contacts
- Additional user seats
- Sales packages
- Additional features and add-ons
Therefore, always calculate your expected email volume before choosing a plan.
Is Brevo Free Really Free?
Yes. Brevo currently describes its Free plan as free forever, with no credit card required and no time limit.
The major restriction is that you’re limited to 300 email sends per day.
Some advanced features, including A/B testing, landing pages and certain additional marketing capabilities, aren’t included in the Free plan.
For someone testing email marketing, however, it provides enough functionality to understand how Brevo works before upgrading.
Is Brevo Standard Worth the Upgrade?
For businesses that intend to use automation as part of their marketing strategy, Standard can provide considerably more value than Starter.
Features such as:
Marketing Automation + A/B Testing + Advanced Reporting + AI Send-Time Optimization + Landing Pages
can become important once you’re actively trying to improve conversions rather than simply sending newsletters.
That’s why Standard is worth considering for small businesses that expect their email marketing activity to grow.
Final Thoughts
Brevo provides a clear upgrade path for businesses at different stages.
Beginners can start with the Free plan, while businesses needing unrestricted daily sending can move to Starter from $9/month.
Growing businesses that need more sophisticated automation and optimization tools can consider Standard from $18/month.
For large marketing operations, Professional starts at $499/month, while Enterprise pricing is customized.
For many small businesses, the decision will ultimately come down to Starter vs Standard. If you only need regular email campaigns, Starter may be sufficient. If automation, testing and advanced analytics matter to your strategy, Standard offers the more complete marketing toolkit.
Check our full blog on Brevo